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Sofitel's CEO details global expansion plans

1 min reading time

Published on 18/06/12 - Updated on 17/03/22

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In a major step to overhaul the Sofitel Hotels brand for the next generation, CEO Robert Gaymer-Jones stated last week that over the last few years, Accor had rebranded 60 hotels, closed 52 and opened 29 new spaces, totalling 121 hotels worldwide.

By 2016, the team is hoping to raise the tally to 204, with at least 30 of them as all-new developments. A new property in Casablanca will open in July, and 9 new hotels are opening this year, including a 4th Sofitel Legend in Santa Clara (Colombia) and a second Sofitel So in Bangkok. Dubai will be home to a new property next year, as well as others.Gaymer-Jones went to New York to talk about the future of Sofitel during the 34th Annual New York University International Hospitality Industry Investment Conference, though the event was not an official part of the NYU programme.

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