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The Sofitel Los Angeles races to the Oscars

The Accor group has just invested 40 million dollars in the complete renovation of its 5* property in Los Angeles. Masterminded by Cheryl Rowley and Yabu Pushelberg, its new design refers to pre-war architecture recalling the design of the first movie star homes or Frank Lloyd Wright. Resolutely contemporary, the hotel nonetheless remains anchored in today’s world. Most of the rooms have a direct view of Hollywood Hills. Outfitted with the latest technology, they integrate the new MyBed sleep concept and the Switchlite Glass system that allows the guest to make the glass walls opaque on demand. Sofitel focuses on the stars: the crew at the Fitness Center is trained by Jennifer Lopez and Shakira’s coaches. And the lounge bar “Stone Rose”, launched by the night prince Rande Gerber, should make the hotel an L.A. must. This makeover is part of the Accor group’s strategy for its upscale brand. An exemplary display of the brand’s evolution, the goal of the Sofitel Los Angeles is to become a reference of upscale hotels on the North American market. By meeting the new demands of clientele, Accor reinforces the quality of its product on a global scale. The properties in Bordeaux, Hanoi, Shanghai or Rio de Janeiro, among others, also underwent a facelift.

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