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Silken Hoteles: shaping the future

5 min reading time

Published on 16/10/06 - Updated on 17/03/22

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Are big chain hotels standardized and impersonal? We know this is less and less true. But Silken is pushing the quest for originality even further by making architectural design and innovation the number-one motor behind its strategy.

Already eleven years ago the “arty” chain revolutionized the Spanish mid-scale market. In 1995, under the impetus of the companies Escampa and Grupo Hotelero Urvasco S.A, a new brand emerged that quickly drew attention in the hotel industry as well as the design world. From the start the core value...

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