Access the main content


Sheraton, first brand to use facebook connect

Sheraton Hotels & Resorts announced the launch of the new, the first hotel industry website to feature Facebook Connect and allow visitors to interact with their friends and family by sharing their travel experiences. In 2006, became the first hotel website to embrace social media by featuring user generated content. The brand continues to tap into new social networking channels, enabling a two-way dialogue through the global travel community on The launch of the new site is part of a $6 billion worldwide effort to revitalize the brand, including an investment of $2.3 billion in new hotels, $1.5 billion in renovations and $400 million in signature brand initiatives throughout North America.

This article was published over a month ago, and is now only available to our Premium & Club members

Access all content and enjoy the benefits of subscription membership

and access the archives for more than a month following the article


Already signed up?

An article

Buy the article

A pack of 10 articles

Buy the pack

You have consulted 10 content. Go back home page or at the top of the page.

Access next article.

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?