Cheval Collection announces its adhesion to the Global Hotel Alliance (GHA)

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Published on 05/04/24 - Updated on 05/04/24

Cheval Three Quays

The integration, planned for later this year, will enable the 26 million members of the GHA DISCOVERY loyalty programme to benefit from advantages when staying at Cheval Collection properties in London, Edinburgh and Dubai.

Founded in 1981 with its first property in Knightsbridge, London, Cheval Collection currently owns and operates over 800 flats across nine sites in central London, three in Edinburgh and one in Dubai.

Through this new collaboration, GHA DISCOVERY members will be able to enjoy special rates, room upgrades and the opportunity to earn and spend DISCOVERY Dollars (D$), a transparent reward currency that can be used like cash.

Cheval Collection's membership of GHA also marks the expansion of the brand's loyalty programme, offering customers the opportunity to enjoy additional benefits and rewards across an international network of travel destinations.

“We are thrilled to announce the addition of Cheval Collection to our alliance, marking our first venture into serviced apartments. Travellers are seeking larger accommodation options and now they can enjoy recognition and rewards across a greater selection of properties and destinations, including Edinburgh which we are excited to add.” - Chris Hartley, CEO of GHA.

“Guests increasingly expect a loyalty programme as part of their stay and, as we expand around the world, Global Hotel Alliance offers the potential to raise our profile, while also gaining valued guest feedback. GHA DISCOVERY is the only loyalty scheme run by hotels, for hotels, encouraging direct bookings as well as providing additional marketing support and access to new markets. Our goal is to recognise and reward the loyalty of our guests and GHA DISCOVERY, with its proven track record, is the most appropriate fit.”- Mohammed Alawadhi, Managing Director of Cheval Collection

Cheval Collection

Cheval Collection

Hotel chain

  • Cheval Collection Europe
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