If sustainable tourism was once considered a niche tourism, this is no longer the case. At a time when the climate emergency is on everyone's lips, sustainable tourism has gone from being a fashionable phenomenon to a perennial trend. Starting with tourist destinations, each of which in turn is committing to strategies and approaches that aim to be part of the sustainable development movement. The development and promotion of tourist offers must now rhyme with sustainability in order to attract the attention of travellers who are themselves increasingly committed to preserving the environment. Here is an overview of the latest initiatives in this area.