The summer's results are radiant, and for Europe we are on record performances. Good news for a tourist economy that was strongly impacted by the crisis linked to the Covid 19 pandemic. Between relief and rejoicing, the debate of overtourism versus sustainable tourism is blended with the indisputable observations of drought and increasingly violent climatic hazards. The professionals in the sector did not wait for these upheavals to commit themselves to a different exploitation of the tourist activity. Although some are still lagging behind, many initiatives exist. Indeed, hospitality is based above all on welcoming and respecting others, an approach that is part of the foundations of CSR.
Preserving a destination also means investing in the future by ensuring that it will remain appealing to travellers. Behind the good intentions there is also the desire to remain competitive and to meet consumers' expectations for whom sustainable consumption is no longer optional. In the US market...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.BECOME A MEMBER