The hospitality industry sees life in green - Part 2

9 min reading time

Published on 11/10/23 - Updated on 23/10/24

RSE hôtellerie

Tourism is often singled out for its impact on the environment, accounting for around 8% of global greenhouse gas emissions. While the majority of these emissions are due to travel, the hotel industry also has a role to play in the sector's sustainable transition. Aware of the efforts that need to be made, the players in the hospitality industry are mobilising day after day to protect the planet, but also to contribute to the local economy. Incorporating all aspects of sustainable development into their CSR policies, hoteliers are more determined than ever to build a responsible hotel industry.

To (re)read the first part of this analysis, click here.

Protecting the environment at all costs

Like the airline industry, the hotel sector is increasingly offering its customers the chance to offset the carbon footprint of their stays. It's a quick and easy way to offset the environmental impact of the tourism sector. According to ADEME, tourism accounts for 11% of greenhouse gas emissions in France.

The simplest solution is to plant trees. A practice adopted by a growing number of hotel operators, including IHG. To this end, the group has entered into a partnership with Mastercard's Priceless Planet Coalition to transform customer spending into support for reforestation projects around the world.

For every Mastercard transaction of $50 or more at IHG locations in the US, IHG will donate $2 - the approximate cost of growing one tree - to Conservation International.

As a reminder, the world has lost more than 10 million hectares of primary tropical rainforest by 2022 according to the World Resources Institute. In response to this growing global problem, Mastercard's Priceless Planet coalition has pledged to replant 100 million trees in 18 reforestation projects on six continents. Its partnership with IHG is expected to result in the planting of 1.5 million trees worldwide, including in Brazil, Madagascar and the United States.

The oceans produce at least 50% of the oxygen we need to breathe and absorb around 30% of the world's CO2 emissions. Yet they are in great danger from overfishing and pollution, so it is imperative to protect them. The Lux Collective is working to preserve marine biodiversity through a partnership with the NGO Eco-Sud. The aim of this agreement is to raise public awareness of the importance of the oceans and to promote environmentally-friendly practices.

To this end, turtle-friendly habitats will be created on...

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