The destinations looking at a greener future - Part 1

At the level of the European Union, actions in favour of a more sustainable tourism are taking shape. In December 2022, the European Council adopted conclusions defining a European Tourism Agenda 2030. The agenda includes a work programme with proposals to help Member States make tourism more sustainable and greener.

Nevertheless, across the old continent, a number of countries have not waited for the encouragement of the European Union to act. They are already making moves.

Spain

The Iberian country is positioning itself as a leading destination for green development. In November 2022, the Spanish government announced the distribution of €720 million amongst the autonomous regions to help finance sustainability plans. The project is fully financed by the Next Generation fund of the EU recovery plan.

Let's take a look at the Spanish regions and the actions they are taking to promote sustainable development and eco-tourism. In the north of the country, the principality of Asturias is preparing to welcome more visitors, thanks to increased connectivity. Last year, the region exceeded 2019 levels and next May, the arrival of the AVE (the Spanish high-speed train) will increase its attractiveness and accessibility and serve to reduce more polluting journeys, for example, by car.

In Catalonia, proposals for sustainable development are multiplying. In order to deal with the problems of overcrowding, Turisme de Catalunya has set up a plan with the aim of decongesting the most frequented areas and promoting less visited destinations. Among these actions is the launch of a "slow tourism" offer. Breathing Land promotes slow tourism experiences in the region, e.g. visitors are encouraged to discover lesser-known destinations in a sustainable, responsible, and open-minded spirit.

In Lleida, the European Next Generation fund has earmarked €8 million for tourism projects in the Catalan province. Among other things, it will finance...