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Rolling the red carpet for Russians tourists

7 min reading time

Published on 25/02/08 - Updated on 17/03/22

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For the past few years, a major marketing target for destinations looking to beef up their revenue from the tourism industry has been the Russians. Now that the Russian economy is in full swing, wealthy entrepreneurs, “nouveau riche” and members of a growing upper-middle class are flocking to exotic destinations more than ever –a major reason why the World Tourism Organization has predicted the Russians will rank number 10 in the top tourism-generating countries by the year 2020

The tourism industry better be on guard for an increasingly apparent Russian invasion. Spurred by a healthier than ever economy, the face and habits of the Russian tourist of just a few years ago - often one who had been able to profit from the privatisation of the Soviet economy - are being...

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