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“Road warriors”: growing requirements

6 min reading time

Published on 04/04/06 - Updated on 17/03/22

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Weak economic growth had slowed the arrivals of travelling sales forces, but now they are back on the road. However, these so-called “road warriors” high-volume consumers of hotel nights are nothing like the sales reps of yore, and their new requirements mean hotels must adapt.

A home away from home: this is how travelling sales reps experience hotels. Regular clientele, they are thus demanding by nature, and these indefatigable travellers are well known by economy properties for which they represent the core clientele during certain periods of the year. But also mid-range...

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