Brazil is not only a new major market feeder for the international hotel industry, but also a country which hosts and will continue to host major events, justifying its increasing hotel supply. As the touristic capital of Brazil, Rio de Janeiro will be the centre of attention in the next four years. But, being a rather young world economic power, its ambition to develop at full speed faces problems.
-* Population: 1.6 million intramuros, 12 million in the metropolis -* Surface area: 126 sq. km -* Number of Hotels: 429 -* Number of rooms: 31,600 -* Tourism statistics 2010: 1.6 million international visitors for $2 billion in revenues -* Primary supply markets: Argentina, USA, Italy, Germany, Chile, Portugal.Brazil’s economy, in full expansion, became the world’s 7th largest in 2011 and is today larger than certain European economies. Though Petrobras, Brazil’s stateowned petrol conglomerate, has discovered new major oil fields for off-shore drilling near Rio de Janeiro, the government has stated it is energy independent thanks to its massive biofuels program, notably sugarcane and ethanol production. As Brazil is becoming a bigger player on the world stage, business trips are increasing, which is very good news for the hospitality industry. One can clearly see the proof of the increasing business trips to Rio just by looking at the rise in ADR: it jumped 13% in 2011 compared to the previous year. Furthermore, there are two events that are going to change the landscape of the hospitality industry in Brazil: the 2014 FIFA World cup and the 2016 Olympic Games. In addition to this, the United Nations Conference on Sustainable Development, informally known as Rio+20, took place from the 20th-22nd June and also put Rio de Janeiro under the international spotlight.Rio+20, World Cup and Olympics The 2012 Rio+20 summit (by reference to the first meeting in 1992) saw the likes of French president François Hollande and Russian president Vladimir Putin in attendance. The event was a good “practice” run for the upcoming World Cup and Olympics. The government was preoccupied with the exorbitant prices and insufficient supply in Rio de Janeiro during the high-profile United Nations summit. Visitors complained that prices were blown out of proportion. The...
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