The voluntary chain Preferred Hotel Group ended 2014 with a profitable business volume for its member-hotels up by 5.7% to 882 million dollars.
The group increased its portfolio thanks to new partnerships and by reinforcing its alliances with hotel groups. An agreement made in January 2017 with Keppel Land Hospitality Management added five hotels to its portfolio. Last September, NH called upon Preferred Hotel Group to develop its brand NH Collection, with 14 hotels in Spain, Italy, Mexico and Argentina, and a promise for six additional properties for the year 2015. Finally, in December, Starhotels expanded its partnership with Preferred Hotel Group by adding its two London hotels to the network (The Gore and The Pelham) and by renewing signatures with five properties.
One of the group's growth engines has been its loyalty program iPrefer, which has 550 hotels in 75 countries. In 2014, the average spending for reservations reached 820 dollars and the monthly average membership for new members increased by 74%, with respect to 2013. Thanks to its Internet strategy, the network has been able to increase its reservations by 26%.
"I'm proud that we successfully executed on our aggressive goals for 2014 through our investment in the time and resources that were necessary to drive strategic programs and facilitate key partnerships," said President & CEO Lindsey Ueberroth. "We have exciting plans for our company's growth in the year ahead, and all signs are pointing to this being an incredibly strong year for our company and our partner hotels.
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