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A fake London restaurant ranked first on TripAdvisor

1 min reading time

Published on 13/12/17 - Updated on 17/03/22

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British journalist Oobah Butler created a fake restaurant that made the top of the ranking on Trip Advisor in just a few months.

A location, the possibility of reserving only online and a network of friends available to play the game. All the elements came together to become the London restaurant with the highest rating.

In just 6 months, The Shed at Dulwich went from 18,149 to the first place. With help from friends who regularly posted online comments while not booking, thereby making its popularity rating grow, Oobah Butler created a top London address in his garden.

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