The agro-food park Fico Eataly World, dedicated to Italian products, announced its imminent opening. Close to 15,000 visitors are expected daily at the park in Bologna.
An amusement park dedicated to Italy's agro-food industry: this is the bold challenge that has been taken up by the global group Eataly. The park will have an educational mission to teach visitors about the channels and strengths of Italy's agro-food industry.
It will be the biggest park in the world dedicated to the agro-food industry. This project should allow the region around Bologna to benefit from increased tourist and is an opportunity for this city to that has been off the main tourism path to gain interest. The park will also sell food products, organize cooking classes as well as truffle hunting and other events...
While Italy's agro-food industry is already doing well, this type of initiative could provide extra leverage thanks to increased visibility for the sector.