According to Bain & Company, the global luxury consumer market grew by 4% in 2016, reaching an estimated retail value of 1.08 trillion euros. Recently, luxury consumption has shifted from goods to experience such as travel and gastronomy. While emerging middle classes are looking for luxury goods (Asia Pacific), more mature markets (Western Europe and North America) are looking for new ways to consume luxury. Creating an exclusive and relevant luxury experience thus becomes more and more crucial and a differentiating factor between old and new luxury standards.
The new luxury is curated Luxury consumption is subjective. For one traveler, it can be a private cruise on a famous yacht. For another, it could be the assurance that a tailor-made wardrobe is waiting for him in his room without him having to ask for it. For others, it means bringing their favorite...
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