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Eleonora Tarzibachi appointed Head of Development and Management of Ascend Hotel Collection at Choice Hotels

The Choice Hotels Group has just appointed Eleonora Tarzibachi as Head of Development and Management of its independent hotels network Ascend Hotel Collection.

Eleonora Tarzibachi has been chosen to lead the network of historical hotels and boutiques Ascend Hotel Collection from the Choice Hotels group. She is responsible for the development of the brand worldwide.

Eleonora Tarzibachi, who studied at Essec Business School and the International Hotel Management Institute, beganher career at Choice Hotels in 2000 as a Business Analyst. She previously held the position of Senior Director of International Strategy and Business Performance and was in charge of the strategic growth plans for the international portfolio of the Choice Hotels group.

Launched in 2008, the Ascend Hotel Collection network is mainly located in the United States, Canada, Australia and Europe. It made its debut in France in 2016 with the opening of the hotel La Malmaison in Nice. As of January 1, 2016, Ascend Hotel Collection ranked 127th largest hotel chain in the world, with 146 properties totaling 13,229 rooms, according to data published by Hospitality ON.

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