By partnering with the Spanish Palladium Hotel group, the American Wyndham adds 14 resorts to its portfolio.
Through the pandemic, leisure tourism resisted the best and restarted earlier than corporate travel. Hospitality groups are therefor changing their game and diversifying their portfolio.
This commercial long-term agreement adds 14 resorts i.e., 6,500 rooms, into Wyndham’s offer bringing the group’s resorts portfolio to 26 all-inclusive hotels. The properties are located in Brazil, Dominican Republic, Jamaica and Mexico.
A win-win partnership, that reminds us of the recent transaction between Choice Hotels and Radisson Hotel Group for the American portfolio, that allows the Spanish group to reinforce its presence in the Americas and benefit from Wyndham commercial power. On the other end, Wyndham gets to integrate its brand Registry Collection on 14 new resorts.
Additionally, the Dominican Fiesta Hotel & Casino will join the Trademark Collection by Wyndham softbrand.
Geoffrey A. Ballotti, president and chief executive officer of Wyndham Hotels & Resorts underlined: “Expanding Registry Collection Hotels continues Wyndham’s global growth in the luxury space and grants more travelers access to new, preeminent experiences in some of the most remarkable destinations.”
Jesús Sobrino, CEO of Palladium Hotel Group added: “This agreement with a hotel company that has one of the greatest distribution capacities in the United States is a great pairing for us. This alliance is part of our commitment to the American market due to its proximity and great air connectivity with the Caribbean destinations where we operate. We are also very pleased to add synergies between our Palladium Rewards program and Wyndham Rewards®, recognized as one of the top loyalty programs in the industry. As a hotel management company, thanks to this agreement, we improve our value proposition to owners, as we add to it a great know-how and experience of operating all-inclusive resorts in the Caribbean.”