TUI Group is strengthening its partnership with the Accor portfolio brand, RIXOS. Born in Turkey in 2000 and based in Antalya, it offers the German company an access point to the Turkish market.
Initially for 4 properties, the partnership extends to 10 locations, including 9 of the 12 in Turkey and the brand's only Croatian location. The agreement covers 3 years of partnership that will give TUI customers access to these destinations from 2024 and allows the German leisure specialist to expand its presence in a very dynamic Turkish market in the leisure segment.
It concerns : Land of Legends, Rixos Beldibi, Rixos Downtown, Rixos Park Belek, Rixos Premium Belek, Rixos Premium Bodrum, Rixos Premium Gocek, Rixos Premium Tekirova, Rixos Sungate and Rixos Dubrovnik.
RIXOS Hotels bases its brand identity on live entertainment and concerts, on the Turkish DNA of the brand - notably via F&B and the Spa offer - as well as a varied outdoor activity offer.
The properties are positioned as luxury hotels. The Accor group claims to have 32 locations open, i.e. 10750 rooms. The brand has developed its presence in Turkey, the United Arab Emirates, Kazakhstan, Egypt as well as in Croatia, Qatar and Russia where it has a presence. Accor has also announced two upcoming openings in Istanbul and Vietnam.
TUI has announced a portfolio of 400 hotels and resorts around the world.
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