Access the main content

Investments

Travelodge announces a “budget-luxe” revamp strategy

After loosing some properties in 2020 due to voluntary insolvency proceedings, Travelodge unveils revamp plans for its UK portfolio.

Travelodge has unveiled a new “budget-luxe” design set to be rolled out across its UK portfolio. It is the  group’s “most radical transformation to date” according to leaders of the group. 

The redesign includes a new “timeless classic style” reception as well as a contemporary Bar Cafe concept featuring counter seating with built-in USB and laptop power. Dining zones are aslo redesigned to meet new customers' needs. 

Bedrooms have been redesigned as well to take on a more boutique look, with new headboards and bedside lighting, desks with USB hubs, Wi-Fi hotspots, full-length mirrors and blackout curtains.

A total of 60 hotels will take on this new design in 2022. Work on properties in Southwark, Vauxhall, Wembley, Southampton and Thame will be completed in April.

Sustainable elements are part of the new design, including low energy lighting, motion sensing controls, aerated showers and taps, and carpets and carpet backings made from recycled fishing nets and old plastic bottles.

Travelodge has been a trailblazer within the UK hotel sector since it opened the UK’s first budget hotel in 1985. Today we are once again evolving by launching a new budget-luxe premium look and feel hotel design whilst maintaining our great value price proposition.This is our most radical transformation to date and has been created in response to ever increasing expectations from customers. [...] Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type and thoughtful, stylish design and homely touches really matter in today’s world when staying away for business or leisure.

Craig Bonnar, Chief Executive of Travelodge 

 

Loading...

You have consulted 10 content. Go back home page or at the top of the page.

Access next article.

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?