123 IM sets up in Switzerland in partnership with Assas Hotels

2 min reading time

Published on 8 November 2023

Hotel Wengen

In a significant development, 123 IM is proud to announce its first investment in Switzerland as part of its Club Deal offer, in collaboration with the Assas Hotels group.

This strategic move involves supporting Assas Hotels, managed by Romain Trollet, in their ambitious project to renovate and upgrade the Alpine Hotel Wengen. Located in the heart of the Jungfrau ski area, this luxury 4-star hotel has 80 rooms.

123 IM's primary objective is to support the renovation programme, which aims to give the hotel a new, modern identity. The project aims to reposition the hotel as a sporty, chic and family-friendly destination by offering a full range of facilities, including a spa, indoor pool and spacious communal areas. In addition, Assas Hotels plans to introduce a completely new dining concept, which will appeal not only to hotel guests but also to the wider local community, thanks to its prime city centre location.

For this project, Assas Hotels has called on the Leslie Gauthier Architecture agency. Work is scheduled to start in April 2024, with an expected completion date within 8 months, just in time for the 2024/2025 winter season.

This high-profile entry into the Swiss market represents an important step in 123 IM's international expansion strategy, adding to its portfolio of hotels in Germany and Portugal. By investing in the Alpine Hotel Wengen, 123 IM is strengthening its position as a strategic partner for hotel groups and underlining its commitment to supporting them beyond France's borders.

"123 IM is delighted with this promising investment opportunity in Switzerland, alongside Assas Hotels, to support the Alpine Hotel Wengen in its renovation project. This first transaction in Switzerland strengthens our position as a player committed to supporting and developing the hotel sector in high-potential European cities. With over 10 years' experience working alongside recognised and experienced players in the hotel sector, we are committed to offering innovative and lucrative investment opportunities. Our expert knowledge of the sector is a real asset in the success of this transaction" - Pierre Dupuy-Chaignaud, member of the Board of Directors of 123 IM

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.


Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?