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Accor strengthens loyalty program in partnership with Visa

The partnership involves the creation of a new Visa ALL card that will combine Accor's loyalty program with Visa's global payment services expertise.

Accor has just announced an international partnership that will open up new payment options for members. Either by booking stays at Accor properties or by making everyday purchases, members of the ALL-Accor Live Limitless loyalty program will continue to benefit from rewards and the opportunity to earn more loyalty points.

The introduction of the Visa ALL card aims to build customer loyalty beyond their stay, through the benefits of innovative digital experiences and a mobile-first approach. In order to issue the new card, Accor will work with Visa partner financial and banking institutions in the main markets of Europe, North and South America, the Middle East and Asia-Pacific. Accor hopes that the cobranded payment cards will lead to increased customer engagement in hotels and opportunities to recruit new members for ALL, as well as spend uplift.

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