UKHospitality will be the single lobbying body for the UK hospitality sector.
UKHospitality will be the voice of a sector that generates £130 billion revenue each year, providing a voice to more than 700 member companies, operating 65,000 venues in a sector that employs 2.9 million people.
The association "will spearhead hospitality's representation on the strategic, structural and regulatory issues it faces, campaigning for policies to help the sector achieve further growth as a key driver of the UK economy".
UKHospitality will campaign to ensure the government has a full understanding of the social and economic impacts of policies such as the National Living Wage, business rates and Brexit on the third largest private sector employer in the UK.
The board of UKHospitality will be led by Kate Nicholls, chief executive; Nick Varney of Merlin Entertainments, chairman; and Steve Richards of Casual Dining Group, deputy chairman.