After 10 years, how is Adagio doing?

We have welcomed 2 million customers over the past 10 years, including business travelers, families and expatriates. They stay 1 night to 1 year for an average stay of 4 days (vs. 1.3 for classic hotels).

In 2007, we had about twenty aparthotels, and we now have 105 aparthotels in 12 countries on 3 continents.

We try to have different architects for each property so that our offers are diverse.

We have gone from being one brand among many to the reference on our target, which is demonstrated by the fact that we are known by one out of two people.

What is your DNA?

It is our desire to offer solutions for alternative and differentiated accommodations. To be part of a professional and attentive service when it comes to both reception and offering friendly services. We seek a balance between professional service in terms of hospitality and friendliness thanks to committed staff.

Our concept Le Cercle:

This is a reinforcement of the foundation of our DNA. We have developed this new reception area with two primary goals:
Firstly, to create a hybrid space to encourage a maximum of exchanges. In this way we develop mini events, aperitifs… we invite shop owners... The goal is to shift from an offer that was initially intended to make guests more autonomous to an offer that places proximity and relations back at the heart of the customer experience.

Secondly, to develop functions that make it possible to personalize one’s stay. We have created a sort of lending room. For example, it is possible to borrow plants, a raclette grill, a guitar, board games... A dozen of our properties have already deployed this concept. By 2020, we plan to open 20 properties a year for three...