As a turntable for 29 million tourists and 70 million Turks, Istanbul is obviously the priority of world leaders in the hotel industry. But they are increasingly numerous to want to move away from the shores of the Bosphorus. Until now, whenever hotel groups ventured outside this nerve center, albeit not central, it was to establish themselves in Ankara, the administrative capital, in Izmir, the number three city in the country, or along the Mediterranean coastline for upscale resorts targeting a rich international clientele that is not so interested in the hundreds of all inclusive tourists’ caravanserais in the region of Antalya.This strategy, which gave rise to the Sheraton, Radisson, Renaissance, Crowne Plaza and Ramada networks in this country, is still being used. After the recent conversion of a former bank into a Doubletree by Hilton, Ankara is awaiting the arrival of a JW Marriott next November, to be followed in 2011 by a Mövenpick and a Luxury Collection by Starwood Hotels. On the resort segment, recent developments include Radisson’s opening last year of its first leisure hotel in Cesme, not far from Izmir on the Aegean Sea, and Hilton which established its presence further south in Dalaman, on the shores of the Mediterranean .The incursions of hotel groups into the heart of Anatolia were relatively rare until recently, aside from a few opportunities such as the Renaissance in Erzurum, Ramada in Kahramanmaras, Crowne Plaza and Antakya. But, today, the economic growth of the country allows for more ambitious strategies. Hilton, Accor, Rezidor: these three groups have a clear goal to open at least twenty properties in the short term (see interviews). The economic growth of major Turkish manufacturing centers sustains a new wave of development that runs to the borders it shares with Syria and Iran. Bursa, Gazantiep, Konya...