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#GLF18 | Maud Bailly: "Can a company that was not born digital become digital?"
Maud Bailly, Chief Digital Officer at AccorHotels, demonstrated the opportunities and challenges of digital transformation. She took this opportunity to remind us of the importance of redesigning at a...
"Extremely strong growth in 2017" Olivier Cohn, CEO Best Western France
The group presents its results Worldwide and France 2017 and discusses the outlook on the French market in 2018.
Carlson Rezidor Hotel Group rebrands itself as Radisson Hotel Group
Carlson Rezidor Hotel Group announces its rebranding to Radisson Hotel Group.
VisitBritain launches new global campaign to boost inbound tourism
National tourism agency VisitBritain launches in February a new global campaign for 2018 to boost inbound tourism to Britain.
China: Marriott in trouble after mistakes in diplomacy
Marriott International’s Chinese websites were shut down after listing Tibet, Taiwan, Hong Kong and Macau as separate countries.
Eugène Staal, the new president of Pentahotels
Pentahotels has announced the appointment of a new President, Eugene Staal, who will lead the group from their Frankfurt offices.
Marriott plans further expansion in Africa
Following on from the acquisition of Protea Hotels in 2014, Marriott has recently announced further expansion plans for Africa, with a view to opening or developing 37,000 rooms by 2022.
Hilton announces a new head of brand Communications
The hotel group has announced the creation of a new team dedicated to "Brand Communications", with Craig Dezern as Vice President.
"Tribe" brands: hotel chains that target communities
Hotel brands are increasingly offer unusual concepts, with a goal of offering their customers an original experience. In order to stand out, some of them go further and have bet on an offer addressed ...
What tricks to attract Chinese customers in hotels?
As the Chinese tourism market continues to grow, some hotels are trying to stand out with a customized offer. Quality of service as well as consideration for the Chinese culture’s characteristics are ...
New section on our online store: Publish your content!
Hospitality ON offers the opportunity for hospitality actors and their partners to publish their contents : job offers, call to tenders or advertorials.
How Marriott's Canvas project launches new F&B experiments with startups
Marriott International experiments with new F&B concepts in European markets with its Canvas projects. These incubator labs dedicated to startups involved in F&B, unlock the potential of unused spaces...
ibis Styles receives the award for Best Marketing campaign
Represented by Coro Ortiz De Artinano, Director Brand Content & Global Marketing, the chain ibis Styles received the Best Marketing Campaign Award for a hotel brand at the 16th edition of the Worldwid...
Hilton Paris Opéra awarded for its communication
Presented at the 16th Worldwide Hospitality Awards ceremony, the Award for Best Communication Campaign recognizes an initiative with a national and/or international scope of a hotel group or brand usi...
Worldwide Hospitality Awards: ibis wins Best Communication Campaign
Lara Faguais, Senior Advertising & Media Strategy Manager de ibis, was presented with the award for Best Communication Campaign at the 15th Worldwide Hospitality Awards Ceremony.
Marriott’s #PictureYourselfHere Campaign offers a peek behind-the-scenes
Marriott revitalizes the job search process in 15 countries by involving current staff in its career website.
Worldwide Hospitality Awards: what will be the best communication campaign?
For more than 10 years, the Worldwide Hospitality Awards has been rewarding the best communication campaign realized by a group, a chain, or a hotel property. Participate in the selection of the winne...
Hotel communication at the Worldwide Hospitality Awards
The 15th Worldwide Hospitality Awards ceremony will be held on November 17, 2014 at the InterContinental Paris Le Grand. Once again it will reward the best hotel communications initiative.
Ibis Hotels awarded for its communication campaign
Representing the brand, Peter Verhoeven, Chief Operating Officer at the ibis Brand, received the trophy for the Best Communication Campaign at the 14th des Worldwide Hospitality Awards ceremony. The...
Social networks: which strategies to choose?
Some hotels have recently been noted for their close relationship to social networks. The Spanish group Meliá Hotels International, for example, wanted to go beyond the simple use of networking site...
Hotel communication rewarded at the Worldwide Hospitality Awards
The trophy for the Best Communication campaign of the international hotel industry will be presented at the 14th Worldwide Hospitality Awards ceremony on the 12th of November, 2013 at the InterContine...
Generator unveils its new identity and website
Established in 1995, Generator is a European growing hostel brand and the new design-led identity will be rolled out in its six properties. It will also be integral to the look and feel of the new Bar...
Accorhotels.com
Accorhotels.comAccorAccorhotels.com, the online distributor of Accor hotels, that offers a portfolio of 4 400 hotels in 92 countries, has launched its first worldwide brand campaign this year. Summ...
Accor Launches Multi-Million Rebranding Campaign
French group Accor is to “reinvent” the economy hotel sector as it launches a multi-million rebranding campaign for its Ibis, Ibis Budget and Ibis Styles brands. A €30 million advertisement campaign w...