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#GLF19 | "Either watch the train go by or hop on board," Jérôme Tafani, Burger King
Burger King is back to France. And it is thinking digital. Because digital is a fantastic tool.
Choice Hotels European Convention: refreshment for Comfort brand
The franchisor Choice Hotels held its convention for European franchisees in Amsterdam on Monday 8 and Tuesday 9 April. An operation of seduction and animation of the strategic network for the America...
#GLF19 | Customer relations and digital are no joke at Belambra Clubs
The French group is accelerating growth in France and expanding its offer, with a goal to open one to two clubs per year. It is working on the quality of its supply with special attention to customer ...
Like, share, comment: communications reinvented
In 2019, the use of influencers seems to have become an established marketing tool in many sectors. How about in the hotel business? Hospitality ON investigated practices at 3 different hotel groups, ...
[VIDEO] Hilton celebrates the 50th anniversary of Room 702
On March 25th 1969, John Lennon and Yoko Ono held their Bed-In for Peace in Room 702 at the Hilton Amsterdam as a public demonstration against Vietnam War. Fifty years later, Hilton released 3 storyte...
#GLF19 | Experience augmented meeting for our 24th Global Lodging Forum
A unique opportunity to meet and do business, to learn about the latest trends in the hospitality industry, to think and share. Don't miss the chance. Like every year, we are looking for opportunities...
Mercato of sponsors: what do they tell us about the strategies of major groups? (1/2)
Accor at PSG, Mariott at Manchester United, Fly Emirates at Real Madrid... These airlines and hotels have signed contracts for several tens of millions of euros. What are the strategies behind these i...
#GLF19 | You have a date with the Queen of Communication
"Make the sky the best place on earth", "Come as you are" are baselines that have marked the world of strong brands such as Air France and McDonald's, and were invented by Mercedes Erra. She will shar...
Qatar, the dream of a tourist destination
As big as Corsica and unknown twenty years ago, the emirate is investing massively to grow its reputation worldwide and become a leading tourist destination in the region. Mirage or future reality? A ...
Happy Holidays
The Hospitality ON team wishes you all the best.
#GLF19 | Inspiration, discover the first keynotes
The 24th edition of the Global Lodging Forum Think Tank will be held on Monday, April 15 and Tuesday, April 16, 2019 at the InterContinental Hotel Paris le Grand. Join us to exchange, debate, discove...
AccorHotels: Feel Welcome
Feel Welcome: a philosophy our family lives by. Shaking up hospitality codes, offering unique experiences around the world: this is how we will spread the finest of hotel promises... together!
Here's how Apple's iPhone XS and XR could help travel brands
On Wednesday 12, Apple debuted a variety of products that could be a massive opportunity for travel brand marketing departments.
Abu Dhabi, future cultural destination (ahead of Paris?)
From a population of 25,000 in 1960, the city of 1.2 million inhabitants is now one of the best connected destinations in the Middle East thanks to Eithad Airways and is investing several billion euro...
Nice Côte d’Azur Metropolis, which hotel opportunities for the coming years?
From the sea to the mountains, with history and opportunities
Fairmont promotes its properties through cinema
The high-end brand announced the launch of a series of events called "Fairmont Loves Film". The opportunity for the Canadian brand to promote itself by highlighting its historical links with the 7th a...
Why is experience the new luxury?
According to Bain & Company, the global luxury consumer market grew by 4% in 2016, reaching an estimated retail value of 1.08 trillion euros. Recently, luxury consumption has shifted from goods to exp...
Bend it like Millennium Hotels!
The British hotel group has formed an exclusive partnership with Chelsea FC: the opportunity for Millennium to promote its brand via one of the most famous football clubs in the world.
Mercedes-Benz collaborates with the hotel industry
To create the suite of the future, the Radisson Royal Hotel, Moscow collaborated with Mercedes-Benz.
#GLF18 | Mercedes Erra: "There is a fundamental path: the central role of the consumer in brand logic"
"60% of people in the world believe society is going in the wrong direction. This is a real change in perception, before people followed a less worried logic. In France 70% of people surveyed think so...
GLF18 | Franchisors, brands and franchisees: "I would like my franchisor to be the NASA of the hotel industry," Arnaud Fayet
Five professionals shared their views on franchisor-franchisee relationships, the value of the brand and remuneration methods. All in all, franchisees stressed the importance of building real trust an...
#GLF18 | Maud Bailly: "Can a company that was not born digital become digital?"
Maud Bailly, Chief Digital Officer at AccorHotels, demonstrated the opportunities and challenges of digital transformation. She took this opportunity to remind us of the importance of redesigning at a...
"Extremely strong growth in 2017" Olivier Cohn, CEO Best Western France
The group presents its results Worldwide and France 2017 and discusses the outlook on the French market in 2018.
Carlson Rezidor Hotel Group rebrands itself as Radisson Hotel Group
Carlson Rezidor Hotel Group announces its rebranding to Radisson Hotel Group.
VisitBritain launches new global campaign to boost inbound tourism
National tourism agency VisitBritain launches in February a new global campaign for 2018 to boost inbound tourism to Britain.
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