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Rate strategy: bracing for the crisis

6 min reading time

Published on 09/01/09 - Updated on 17/03/22

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Hoteliers are preparing for a difficult 2009. Limiting the impact of reduced corporate travel spending, stimulating leisure demand through promotions without affecting the integrity of rates: hotel groups resist.

Do not give way to panic. This is the watchword of hotel groups as we move into 2009, which all are forecasting as a difficult year. According to World Bank, growth in the global GNP will only be 0.9% next year versus 2.5% expected in 2008. The G8 countries are joining the recession one by one. Most...

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