The concentration of talent involved in the creation of Puerta America in Madrid is one of a kind. Façade by Jean Nouvel, Zaha Hadid on the first floor, Norman Foster on two, Chipperfield on three and then Castro & Kehne, Vitorio & Lucchino, Newson, Arad, Findlay, Gluckman, Isozaki, Mariscal & Salas, Pawson... Not to mention Liaigre for the restaurant, landscape architects Bourne and Bell and Isometrix Lighting for the lighting: in all, 19 architecture and design studios worked together to make this Madrid hotel a concentration of avant-garde architectural design and concepts. This 5* property is first and foremost for businessmen travelling to nearby corporations. The proximity to the Ifema convention centre and the airport reinforces the hotel’s occupancy perspectives. But its astonishing design also makes it possible to attract leisure clientele on weekends. This emblematic hotel is representative of the growth of the Silken group, which favours upscale hotels established in their city and in their epoch. Thus, the Gran Hotel Domine in Bilbao, with its contemporary concept, is part of a neighbourly relationship with its prestigious neighbour the Guggenheim Museum. Today, the Spanish group is opening to the world. After Brussels in 2005, Silken is preparing to open a hotel in London in 2007.
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