Operations

plus

Premier Inn on the right track

1 min reading time

Published on 02/11/09 - Updated on 17/03/22

Add

The Whitbread-owned budget chain claims it is outperforming the hotel market with overall sales rising 0.4% to £312.1m in the six months. On a likefor-like basis they were down 7.5%. RevPAR stabilised and was down by 9.2% on a like-for-like basis. The chain has introduced dynamic pricing to more than 100 hotels and is continuing to develop ways of widening its booking distribution, particularly online. Seven new Premier Inns opened in the UK in the first six months of this year, while overseas, one property opened in Dubai and its first hotel opens in Bangalore, India

This content is for subscribers only. You have 80% left to discover.

Every week, the HON team brings you an expert look at the world of hospitality.

By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Already a member ?

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?