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Premier Inn on the right track

1 min reading time

Published on 02/11/09 - Updated on 17/03/22

The Whitbread-owned budget chain claims it is outperforming the hotel market with overall sales rising 0.4% to £312.1m in the six months. On a likefor-like basis they were down 7.5%. RevPAR stabilised and was down by 9.2% on a like-for-like basis. The chain has introduced dynamic pricing to more...

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