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Premier INN benefiting from category switch

1 min reading time

Published on 05/01/10 - Updated on 17/03/22

Whitbread explained many large national companies have switched to Premier Inn, the budget brand, as they look to cut costs in the current financial downturn. “New business account customers are up 12% compared to last year”, explained Alan Parker, chief executive officer. The group’s latest trading...

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