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Destination fact sheet

Poland (Pays)

Poland is the biggest economy in the Central and Eastern European countries and one of the OECD countries recording the highest GDP growth over the period of 2008-2016 which marked a crisis in many European countries. Poland benefits from the strength of its exports and of its domestic demand, supported by fiscal incentives and EU structural funds.

The tourism and hospitality industries are growing and benefit from the strength of the country’s economic relations with Germany and from the expansion of tourism in Western Europe (United Kingdom, Italy, France and Austria) and countries east of the European Union, such as Russia and Ukraine.

Poland received 5.7 million international tourists 2015, up 4% from the previous year. Since 2007, international arrivals increased by approximately 25%. However, domestic clients are still accounting for the majority of overnights spent in Poland (ca. 70%). Therefore, Poland’s’ Tourism Organisation keeps pursuing its efforts to promote the destination towards its domestic clientele, for instance by promoting a city-break program for tight budgets.

Germans guests are naturally the most present among foreign nationalities: they represent one third of international overnights or more than 9% of total nights. There is a change in the profile of visitors going to Poland: the country hosts younger clientele with lower purchasing power which leads to the development of economy segment. Furthermore, Norway recently overtook Russia in the ranking of feeder markets. Indeed, Norwegian guests rose sharply between 2007 and 2015 (+121.1%).

Infrastructures are also developing. For instance, a new section of highway A1 connecting Scandinavian and countries in the South of Europe has opened. 1,800 km of road are planned to be built by 2020. New air lines are also being created, especially through low-cost companies to Warsaw and Krakow, and the cities of Wroclaw and Gdansk are also increasingly appealing to airlines.

As of January 1, 2017, Poland hosted 117,791 rooms. The hotel supply never contracted, even during the economic crisis in Europe.

Key information

117,791 rooms Corporate operated chain supply as of 01/01/2017 (rooms)
71.1 % Taux d'occupation moyen en 2016
67.2 € Average Daily Rate VAT incl. in 2016 (€)
47.8 € RevPAR VAT incl. in 2016 (€)

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