The hotel supply is already extensive, as are ambitions. Much has changed since the brand’s first hotel opened in 1965 at the impetus of Manuel Pestana. Today, his son Dionisio holds the reins of a sprawling hotel group that is present on all tourism and leisure fronts, to better boost the environment of these hotels.
In many ways, the group Pestana Turismo appears to be the backbone of tourism development in Portugal in the last thirty years. Driven all these years by the family that lent its name to the company, today Pestana Turismo is numberone in the sector in the country, one of the top 50 in Europe and top 100 worldwide. More than fifteen years ago, Pestana also literally launched the now flourishing time-share market in Portugal. Today it ranks third in Europe on this niche.In terms of development, 195 million euros will be dedicated to the national and international expansion of the group. More generally, and even if there is nothing official, the group is studying different opportunities in other large capitals in Europe as well as in Africa and Asia...Pestana Hotels & Resorts, the group’s hotel division, manages 40 hotels on three continents for a total of nearly 8,200 rooms. Its first implantations were in Portugal: nine on the island of Madera and its region, the cradle of the brand, eight in Algarve, two in Lisbon, one in Porto, three at Cascais and two in Beloura/Sintra. Fairly quickly the group disembarked in Brazil in each of the country’s key cities (Rio de Janeiro, Angra dos Reis, São Paulo, Bahia, Natal, Curitiba, São Luis and along the Costa do Sauípe), as well as Argentina with a property in Buenos Aires. Third and last zone of activity for Pestana: the former Portuguese colonies in Africa, with three hotels in Mozambique, one in South Africa, one in Cap Vert and two on the neighboring islands of Sao Tomé & Principe (one of which should open next spring). In 2003, Pestana also acquired the 40 hotels (today 43 for more than 1,200 rooms) belonging to the mythical Portuguese brand Pousadas. These historic and out of...
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