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Pestana, Europe in the sights

7 min reading time

Published on 05/06/10 - Updated on 17/03/22

In thirty years, the family-run group Pestana became a Portuguese tourism “giant”. Leader on its market, for ten years it pursued its international expansion. Thus, starting in countries with Portuguese influence such as Brazil or Mozambique, this strategy recently reached Europe as well. London last March, Berlin next year: these first two links in the European network will attract others.

Like all hotel group worldwide, the Portuguese group Pestana prefers to forget about a difficult 2009 and move on. Fortunately, business in the domestic market seems to be taking offagain. “The year 2010 was off to a good start for our urban hotels. The major incentives are back to Lisbon. Porto is...

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