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Perspectives for development are still important

It is difficult in the United States, a territory as vast as Europe, to have a network that is geographically harmoniously distributed. What brand from this side of the Atlantic could claim to cover the entire continent aside from Ibis perhaps and, to a lesser extent, Etap Hotel or Campanile? While in Europe networks are developed on a national scale, they tend to be regionally predominant in the United States. As a result of its creation in 1987 in Georgia, Longhouse Hospitality is very well established in the Southeast with its brand Jameson. Red Roof Inns’ supply is also important in the eastern part of the country, gravitating around its native land in Ohio. This is why the brand is preparing to correct this state of affairs by directing its development southward and to the West of the country and its Canadian neighbor. Rare are the brands that are totally disconnected from their point of origin. Days Inn, Super 8, Motel 6 and Americas Best Value Inn can boast their presence in all the states of America. Behind it all, Microtel Inn also has a very vast network, but it is limited to 1 or 2 properties in certain states.At the head of the biggest networks, Wyndham Hotel Group still has a wide maneuvering margin: “domestically, our opportunities for development are spread across the country. Locations in suburban areas as well as near highway exits continue to offer strong potential.” Microtel and Super 8 are looking towards key secondary and select primary markets. While chances for finding a location in the center of major cities are rare, they do exist. Red Roof will try with a hotel close to the Empire State Building or on Michigan Avenue in Chicago. Despite the cost, these properties are particularly profitable. Present in San Francisco, Los Angeles and Washington, Motel 6 has an obvious target: Manhattan.While the market for the economy hotel segment is particularly mature, there is still a significant growth margin for hotel brands. “Development pursues a U shape running from the Northwest in Washington and Oregon, down to California, across the South to Texas and Florida to climb up the East Coast to New England,” explains Olivier Poirot about Motel 6. “That is where the best opportunities may be found.” “Opportunities exist anywhere that you have an undersupply of lodging facilities or where you have outdated lodging facilities because there has been a lack of product development,” describes Patrick Mullinix, VP Development for the group Vantage Hospitality.At the head of the biggest networks, Wyndham Hotel Group still has a wide maneuvering margin: “domestically, our opportunities for development are spread across the country. Locations in suburban areas as well as near highway exits continue to offer strong potential.” Microtel and Super 8 are looking towards key secondary and select primary markets. While chances for finding a location in the center of major cities are rare, they do exist. Red Roof will try with a hotel close to the Empire State Building or on Michigan Avenue in Chicago. Despite the cost, these properties are particularly profitable. Present in San Francisco, Los Angeles and Washington, Motel 6 has an obvious target: Manhattan.

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