After 38 years spent within the Accor group to develop the brand in various countries in South East Asia such as Thailand, Cambodia, Vietnam and Laos, Patrick Basset joins NOVA Asset Management as a Senior Partner to support the recovery of the tourism business in this region.
As the tourism sector slowly recovers from the upheaval of the pandemic, countries in South East Asia are reopening their borders and gradually easing health restrictions to welcome back tourists from around the world. In order to position itself and anticipate the massive arrival of international travellers, NOVA Asset Management recruits Patrick Basset as Senior Partner.
Patrick will bring a whole new set of perspectives to the table. [...] The recovery starts now and it is essential to have someone of his experience, vision, and thoughts on board to accompany our clients throughout the entire
hospitality journey. Patrick not only brings his formidable know-how with him, but also an
amazing record of successful strategic thinking and strong relationships with both owners and
operators which will certainly be beneficial for us and our clients
Alexandre Bystrzejewski, Managing Director at NOVA
This recruitment seems very promising for the development of NOVA's activities and strategies as Patrick Basset has more than 30 years of experience in the hospitality industry. Indeed, he has actively participated in the growth of the Accor hotel group in the South East Asia region, holding various positions such as Senior Vice President and then President of Accor Asia Pacific, as well as COO of AccorHotels Upper South East and North East Asia and the Maldives.
I have spent most of my professional life in big organizations and I’m excited to join NOVA Asset Management - a vibrant, established hospitality consulting platform that has a diverse and dynamic portfolio of assets under management. Not only do we share common backgrounds and culture, but we also share a common mission - that is to support and secure hotel owners’ interests during the entire development and management cycle
Patrick Basset, Senior Partner at NOVA Asset Management
International tourism is picking up and NOVA is confident that South East Asia will be the destination of choice for millions of travellers. Having Patrick Basset on the team will allow the company to excel in the coming months both strategically and operationally. As a reminder, NOVA Asset Management assists hoteliers, education centres and restaurants in making strategic decisions for their real estate investments, development and operations.
Having a deep understanding of the industry is crucial in making ‘right decisions’ at the ‘right time’, and this is what we do at NOVA. [...] By leveraging Patrick’s extensive experience, we can help clients navigate through challenges as they arise, or even better, anticipate them
Frederic Garnier, Executive Vice President at NOVA
