Accor has been involved with sporting events and players for many years and the Group is continuing its commitment by becoming an official partner of the Paris 2024 Olympic and Paralympic Games. In addition, ResaEvents, an Accor subsidiary, has been chosen to be the official hotel reservation centre for the Rugby World Cup France 2023.
During the Destination France Summit organised on Thursday 4 November 2021 in Paris and attended by the President of the Republic, Emmanuel Macron, the signing of a partnership between Paris 2024 and the Accor hotel group was announced by Tony Estanguet, the President of Paris 2024, and Sébastien Bazin, the Chairman and CEO of the Accor Group. With this signature, Accor becomes an official partner of the Paris 2024 Olympic and Paralympic Games.
I am delighted to welcome Accor into the Paris 2024 family. This partnership marks the culmination of our close collaboration with of one of the world's leading hotel groups, right since the bidding phase. It reiterates our shared objectiveto offer all those involved in the Olympic and Paralympic Games - athletes, officials and media - a service and experience that reflect our special take in France when we host them for Paris 2024. Benefiting from optimal living conditions, they will be able to focus on what really counts, the show and their performance.
Tony Estanguet, Paris 2024 President
Through this partnership, Accor, the world leader in hotels and the leading hotel operator in France, is offering its expertise to the accredited populations and is taking part in their reception and accommodation. The Group's services will be deployed especially for athletes and media in the Olympic Villages. This partnership will be based on the ALL - Accor Live Limitless commercial platform, which brings together the Group's brands and the members of its loyalty programme.
This partnership is based on 4 main pillars :
- Management of services within the Athletes' Village and the Media Village : Accor will be the first hotel operator to be in charge of managing the accommodation of athletes and media. The latter will be able to enjoy the "quality of service of a world leader in the hotel industry" which will offer them "optimal reception and stay conditions" throughout the event.
- A booking platform to serve all accredited guests and France as a destination : Accor has extensive experience in hosting major events and will therefore put its skills at the service of Paris 2024 through an "innovative digital platform" for hotel reservations. The platform proposed by ResaEvents, an Accor subsidiary, will "facilitate the management of hotel reservations and guarantee a simple and efficient customer experience" by federating the entire hotel offer around the Games venues. This approach will enable the entire French tourism industry to benefit from the economic spin-offs of the Paris 2024 Olympic Games.
- Making the Group's establishments available for the accommodation of some of the accredited public (athletes, mediators, national Olympic and Paralympic committees, etc.) : Accor owns 1,600 hotels and 20 brands, ranging from luxury to economy, in France and is working with various partners, owners and employees, who will all be keen to promote French know-how in terms of hospitality and hotel accommodation. The hotel offer made available during the Games is the result of a collaborative effort that reflects the diversity of the French hotel sector.
- Unforgettable moments for members of the ALL loyalty programme : The Group has been a partner of numerous sporting events such as the French Open since 2015, as well as of sports teams such as Paris Saint-Germain. The ALL programme will allow the most loyal customers to spend their points during "unforgettable moments" by fully experiencing their passion for sport until the summer of 2024 to reward them for their loyalty.
We share great many values with Paris 2024, including the importance of working together, uncompromisingly high standards, generosity and flying the flag of France on the world stage. Accor is proud to partner the Olympic and Paralympic Games Paris 2024, when athletes and spectators from the world over will come to France to see what we have to offer. Our employees and teams are already pulling out all the stops to show the world what hospitality means in France and offer everyone an unforgettable experience and stay during the greatest sporting event on the planet. Paris is hosting the Games, and we will be ready to host the people who are making them happen.
Sébastien Bazin, Chairman and CEO of Accor
With this partnership, Accor joins the list of official partners of the Paris 2024 Olympic and Paralympic Games which already includes :
- Cisco
- Decathlon
- FDJ
- Le Coq Sportif
- PwC
The ResaEvents platform has also been selected as the official hotel reservation centre for the Rugby World Cup France 2023. It has been developed for this event and will therefore allow the "complete management of the accommodation of the teams participating in the tournament, the officials and the staff" as well as the "marketing of the referenced hotels to the various clients participating in the event". In the future, this platform will enable major event organisers to benefit from a "rapid interface with existing It environments" and also "to optimise the commercial relationship between customers and partner hotels".
Our commitment to make Rugby World Cup France 2023 a sucessful event in al the French regions requires that we work with the right partners and employ the best solutions available to us. Through our collaboration with Accor, a global leader in hospitality, we will implement a unique tool for the French tourism ecosystem. Innovative and efficient - ResaEvents will guarantee the event's economic impact is maximised for all involved.
Claude Atcher, France 2023 CEO
