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Overtourism #4: Has the Game of Thrones effect gone too far for Dubrovnik?

7 min reading time

Published on 14/10/19 - Updated on 23/10/24

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Dubrovnik Croatia

When it comes to boosting tourism, having your destination feature heavily as a location in a popular TV show is normally something to celebrate. However, for Croatia, the rise in tourist activity has been too rapid to maintain any sense of sustainability. After eight seasons and almost a decade of filming, could the Game of Thrones effect come at too high a price for the country – especially the medieval city of Dubrovnik?

What the press and politicians say In terms of overtourism, Croatia is a rare case. While most destinations in Europe have a ratio of tourists to local inhabitants of less than 2:1, The Dubrovnik Times reports that Croatia’s ratio is higher than 3:1. And, according to the news outlet, this figure...

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