Access the main content

Analyses

[Ranking] Top 10 of hotel groups in the world in 2021 : #8 Choice Hotels

Choice Hotels Group recorded a +1.2% growth in its hotel base last year, marking a slowdown in its global expansion despite new partnerships and brands.

Park's evolution : +1,2%

Hotels' number 2021 : 7 147

Rooms' number 2021 : 597 977

In 2020, the fourth largest U.S. group is experiencing slight growth of 1.2%, or 7,080 additional rooms, approaching 600,000 rooms in total. This confirms the slowdown in its growth after developments of +8.3% in 2018 and +3.80% in 2019. It leaves China's Huazhu to overtake it in the Top 10.

During 2020, Choice Hotels announced a partnership with AMResort that tends to improve its Choice Privileges loyalty program. This loyalty program remains at the heart of the strategy of the American group, which wants to make it an asset in their development program. This partnership will bring no less than 25,000 upscale rooms to the Choice Hotels network.

For its part, Ascend Hotel Collection has continued to expand despite the pandemic, with 17 hotels under the brand opened or about to open since 2020. In addition, the group's new Everhome Suites brand, announced in January 2020, will see the light of day in mid-2021 with its mid-range long-stay offering...

Choice Hotels has also strengthened its management team, with the arrival of Jonathan Mills as managing director for Europe.

This article was published over a month ago, and is now only available to our Premium & Club members

Access all content and enjoy the benefits of subscription membership

and access the archives for more than a month following the article

Register

Already signed up?

An article

Buy the article

A pack of 10 articles

Buy the pack
Loading...

You have consulted 10 content. Go back home page or at the top of the page.

Access next article.

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?