Nikki Beach announces expansion

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Published on 20/03/18 - Updated on 17/03/22

Existing club Miami Beach (Nikki Beach)

Nikki Beach Hotels & Resorts plans to open 20 properties worldwide within five years.

The parent company, Nikki Beach Worldwide aims to expand its brand in the coming years, with a series of openings, and global offices in Miami, Marbella, Geneva, Dubai and Bangkok.

Kevin Wallace, former President of Centara Hotels and Resorts, will be the new President of Nikki Beach Hotels & Resorts in Asia, and will lead the brand's expansion plans in China, India, Australia and Southeast Asia. Alexander Schneider will be Vice President of Nikki Beach Hotels & Resorts in Europe and the Middle East.

"This year, we are celebrating our 20th anniversary as a global brand. I am very proud of what the company has become," says Jack Penrod, founder and owner of Nikki Beach Worldwide. "It's now time to take our growth to the next level with an aggressive, yet well thought out expansion plan for the Hotels & Resorts division. By segmenting the business into different regions of the globe and putting trusted senior executives at the top of each division, I am confident that our expansion plan will be a great success".

The company indicates the presence of its beach clubs in 13 destinations to date, the majority are in Europe.

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