The Spanish group plans to open around 20 hotels in the year 2020. The openings are mainly focused in the Asia-Pacific region and in the countries of Europe, the Middle East and Africa (EMEA). In the Americas, two openings have been announced in Mexico and Cuba. The Group expects positive results for this year as well as a gradual recovery in some markets.
In 2019, Meliá Hotels International's performance was strongly affected by a combination of impacts from a wide range of sources, concentrated mainly in the Caribbean region, particularly in the Dominican Republic and Mexico. Other events, such as the outbreak of Coronavirus in China, have so far had a moderate impact on the company's accounts. At the same time, the group has developed a comprehensive contingency plan and remains cautious about the evolution of the health alert.
Regarding the group's strategic priorities, Gabriel Escarrer Jaume, Executive Vice President and General Manager of Meliá Hotels International, explains :
Our Group has demonstrated remarkable strength and resilience, extremely important factors in maintaining its leadership in today's complex and volatile environment. To build on these strengths over the coming years, we must reinforce our diversified business model, our talent, our digital and analytical capabilities, the advantage over alternative hosting models through authentic brand experiences, and of course, the reputation and trust we generate among our stakeholders.
In heading towards 2020, the group expects a positive year in major European cities. For their part, Spanish cities continue their positive trend despite the cancellation of the Mobile World Congress in Barcelona. The city, more precisely, had experienced a -54.61 pts drop in occupancy rates on the penultimate day of the event. In the vacation segment, the outlook is moderately optimistic, both in the Canary Islands and in the Mediterranean as a whole. As far as the Americas are concerned, the group believes that the recovery in the Dominican Republic will be perceptible from the second half of the year, as well as a stabilization of RevPAR in Cuba thanks to the various actions undertaken.
Here are the scheduled openings by region that will take place during the year 2020:
- Meliá Frankfurt (Germany)
- ME Dubai (United Arab Emirates)
- Innside Doha (Qatar)
- Meliá Saidia Residences et Sol Marrakech (Morocco)
- Innside Liverpool et Innside Newcastle (United Kingdom)
- Innside Amsterdam (The Netherlands)
- Innside Lisboa (Portugal)
- Melia Sunny Beach (Bulgaria)
- Meliá White Sands (Cape Verde)
- ME Barcelona (Spain)
- Grand Melia Cam Rahn Bay, Innside Halong Bay et The Reed Hotel (Vietnam)
- Grande Melia Chengdu, Grande Melia Zhengzhou, Melia Chongqin (China)
- Melia Phuket (Thaïland)
- Malié Bintan (Indonesia)
- Innside Kuala Lumpur, (Malaysia)
- Paradisus Playa Mujeres (Cancun, Mexico)
- Melia Trinidad (Cuba)
Melia Hotels International is ranked 9th in the top 20 groups present in Europe in 2020 with a portfolio of 290 hotels or 50,011 rooms.