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Frasers Hospitality doubles Middle East portfolio

Frasers Hospitality, a member of Frasers Property Group, announced new openings in Saudi Arabia and Oman in 2018.

The arrivals in Riyadh and Muscat mark the Group's entry into new markets: Saudi Arabia and Oman. These will be followed by more openings in Jeddah, Al Khobar, Dubai and Kuwait, bringing the portfolio in the region to 13 properties across 8 cities.

The recently opened Fraser Suites Riyadh and soon-to-open Fraser Suites Muscat join existing properties:

  • Fraser Suites Seef, Bahrain (90 apartments)
  • Fraser Suites Diplomatic Area Bahrain (114 residences)
  • Fraser Suites Doha (138 apartments)
  • Fraser Suites West Bay, Doha (396 apartments)
  • Fraser Suites Dubai (268 apartments)

With three more properties planned in Dubai, one in Jeddah, one in Al Khobar and one in Kuwait, Frasers Hospitality is set to double its footprint in the region to 13 properties over the next few years.

“It is timely for us to scale up in the Middle East. We have a loyal base of corporate customers and this has contributed to the success of our properties in Bahrain, Doha and Dubai, which are enjoying average occupancies of over 85%,” said Choe Peng Sum, Chief Executive Officer of Frasers Hospitality.

From now till 2020, the top three business travel markets in the Middle East are expected to be the UAE, Saudi Arabia and Qatar. Bahrain is also attracting large numbers of business tourists due to its hosting of conferences such as the World Islamic Banking Conference. In a first for Saudi Arabia, the kingdom is planning to issue tourist visas from April as it pushes ahead with major economic and social reforms. A massive tourism project along its Red Sea coastline is also in the cards.

“Saudi Arabia is expecting more than 31 million tourist arrivals by 2027 as it commits to implementing Vision 2030, its most ambitious economic reform programme to date,” Choe Peng Sum pointed out.

Encouraged by such promising prospects, the newly opened Fraser Suites Riyadh aims to meet the needs of a growing financial district in the city where hospitality demands are largely driven by corporate clientele.

Located in Olaya, it provides easy access to business and entertainment establishments as well as landmarks such as Kingdom Centre, which boasts the most luxurious brands in Saudi Arabia.

With 95 residences, Fraser Suites Riyadh features a range of accommodation options from studio apartments to two-bedroom penthouse suites. Guests also have the convenience of a massage facility, an Olympic-size rooftop swimming pool, a 24-hour fully equipped gym, a library lounge and healthy eating options at two dining concepts.

“Both Saudi Arabia and Oman have been highlighted as countries that are leading the region in developing cultural tourism, with a number of world-class attractions being built,” Choe Peng Sum added.

In a landmark move into Oman, Frasers Hospitality will soon launch Fraser Suites Muscat. Scheduled to open in the second quarter of 2018, the 120-unit property boasts a prime location close to the upcoming Mall of Oman, the diplomatic area and Ghala industrial estate.

Offering one-, two- and three-bedroom luxury apartments, residents have the choice of facilities such as a spa, fitness center, rooftop pool and kids’ playground.

As of January 1, 2017, the Frasers Hospitality group ranked 92th worldwide with 64 properties totaling more than 10,945 rooms, according to data published by Hospitality ON.

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