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First TUI Blue opens in Portugal

By Summer 2018, three more hotels will follow in Tunisia, Spain and Turkey, expanding the portfolio to a total of ten hotels.

The TUI Blue Falesia, first TUI Blue in Portugal, opened on Valentine’s Day. As an adults-only hotel, it welcomes guests over 16 years old and will continue to focus on adults and couples.

TUI Blue targets an international audience with an affinity for lifestyle, seeking authentic holiday experiences. Perched on a clifftop and offering views of the Atlantic, the 349-room hotel offers opportunities for getting to know the surroundings, the country and the people. It also highlights Mediterranean/Portuguese cuisine.

“Since the launch of the TUI Blue brand in 2016, we have recorded above-average customer satisfaction scores. With the TUI Blue Falesia, we are planning to continue this success story in Portugal,” said Artur Gerber, Managing Director TUI Blue. “This year’s four new openings are positioned as adults-only hotels in order to expand TUI Blue’s portfolio for this continually growing target audience.”

The dates for the forthcoming openings have already been fixed: March will see the launch of the TUI Blue Palm Beach Palace hotel in Djerba, followed by the TUI Blue Marmaris in Turkey and the TUI Blue Rocador in Mallorca in May.

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