On February 15, 2019 Best Western announced the opening in Asia of its first VĪB hotel, its urban boutique hotels brand positioned between the mid and upscale and centering on "new technologies".
Vīb, Best Western's urban boutique hotel brand, is setting off to conquer Asia: its first hotel just opened in Thailand with 91 rooms.
The brand promotes its urban aspect and is often located in neighborhoods that are on the rise, with coworking spaces, alter-development, etc. It is located in the Sanam Pao district, a charming young neighborhood a bit north of the city center.
New technologies an common areas are the highlight: WIFI is everywhere, televisions are smart, rooms have e-concierge technology. A "lifestyle" highlighted by the presence of a café bar and gymnasium.
This is the third Vīb hotel. The others are located in Turkey, in Antalya and in the USA in Springfield, Missouri. Other Vīb hotels are planned with possible openings in New York, Miami and Chicago.