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25Hours goes to the Middle East

The brand will open its first hotel outside Europe in Dubai.

The 434-room property will open in 2020 at One Central DWTC, a luxury destination. It will join the 1210 rooms already operated by AccorHotel at this destination on other segments.

Christoph Hoffmann, CEO 25hours Hotels, explains: "The 25hours hotel in Dubai is an exciting innovation for a number of reasons. In addition to the  fact that it is our first destination outside Europe, this project is the first to be developed in cooperation with out partner AccorHotels, and will be our brand's biggest property."

The brand 25hours operates ten properties in six European cities: Hamburg, Frankfurt, Berlin, Munich, Zurich and Vienna. The opening of the three new hotels is scheduled in 2018 in  Cologne, Düsseldorf et Paris.

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