With 46 open hotels and 55 hotels in the pipeline, voco continues to be a key driver of IHG’s overall growth in the conversion space within just 5 years of existence.

The rapid expansion of the upscale conversion brand reflects the strength of IHG’s enterprise platform through which hotel owners can grow their business by being part of IHG’s distribution channels, relaunched app and transformed loyalty programme, IHG One Rewards.

Three quarters of voco signings are conversions and the brand requires a lower capital outlay and has a flexible brand identity to ensure a speedy and seamless conversion process. Furthermore, the brand focuses on sustainability, a must in today’s society.

Last year, voco expanded into new markets including Southeast Asia with voco Orchard Singapore, Africa with voco Johannesburg Rosebank and Latin America with voco Guadalajara Neruda in Mexico. Since then, the brand has continued to grow in key markets with its eighth hotel in Greater China, sixth hotel in the US, its fourth in Australasia with voco Brisbane City Centre and its third in Dubai with voco Dubai The Palm.

Several openings will take place in 2023, with first of all during summer voco Paris Porte De Clichy and voco Fiorello - La Guardia East in New York. The Parisian hotel will be one of voco’s flagship properties, after its conversion from a Holiday Inn property. The hotel is located close to the Musée Du Louvre and will feature several upscale food and beverage outlets. The second hotel is due to have 116 rooms and is the third voco signing by the same owner.

Set on the borders of Surrey, Hampshire and West Sussex in the UK, Lythe Hill Hotel in Surrey, will complete its rebrand to voco Lythe Hill Hotel and Spa in 2023. The Tudor property will feature 99 bedrooms plus an oak-beamed restaurant, gym and spa.

Opening in early summer, voco Osaka Central will be the first voco property to open in Japan. Conveniently situated in central Osaka, the hotel will provide inspired design, and sustainable touches like indulgent eco bedding and filtered water. The hotel lobby and restaurant décor will be modern whilst including historical elements from the original Kyomachi building and some of the bedrooms will have Tatami mats.

The first voco in Vietnam will open later this year with voco Ma Belle Danang. The hotel is located close to My Khe Beach and Danang International Airport. The hotel will feature a luxurious spa with a rooftop infinity pool and a choice of bars and restaurants including the rooftop Lobby Lounge.

The voco brand has grown at a phenomenal pace over the last five years and is an integral part of IHG’s growing family of 18 brands comprising over 6,000 global hotels, and supported by the industry-leading IHG One Rewards loyalty programme. voco is popular with hotel owners around the world as they can get fast access to our enterprise platform and benefit from the brand’s high levels of guest satisfaction globally. As the global expansion of voco continues, we are excited to remain on track to grow to 200 voco hotels around the world within 10 years since launch.

Julie Cheesman, Head of voco hotels at IHG Hotels & Resorts