Viceroy Group opened its first hotel in Europe

2 min reading time

Published on 17/06/21 - Updated on 17/03/22

The American hospitality brand, Viceroy Hotels & Resorts opened its first hotel on the European continent, on the Kopaonik Mountain, in Serbia.

The resort is located on the country’s largest mountain range, located in Kopaonik. Kopaonik is a 3.5 hour drive or 40-minute helicopter ride from Belgrade Nikola Tesla Airport. the resort has been designed by hospitality design firm WATG with interiors by Wimberly Interiors.

It has 119 rooms, three dining venues, a full-service spa, as well as indoor and outdoor pools.

The Pique Ski Bar, overlooking the ski centre, serves light meals and drinks and hosts live performances. The Mountain Kitchen will be open for breakfast, lunch and dinner. The Library, located in the lobby, is where coffee and teas are served. An Asian-inspired restaurant will be coming soon.

The Spa by Viceroy has six treatment rooms, a beauty lab, an indoor vitality pool, and a hammam/scrub room. Other amenities include two meeting rooms, a outdoor jacuzzi, ski valet, and Generation V kids club.

We’re extraordinarily proud to open our first European resort in the beautiful, culturally rich destination of Kopaonik, Serbia. Through inspiring experiences, engaging service and genuine connections, we are bringing an elevated offering that will stand out from its competitors across Europe.

Bill Walshe, CEO at Viceroy Hotels & Resorts

Viceroy Hotels & Resorts has three hotel categories: Icon Collection, the Lifestyle Series, and Urban Retreats. Its portfolio consists of hotels in locations such as Los Cabos, Santa Monica, Chicago, Beverly Hills, Rivera Maya, St. Lucia and more.

Recently, the brand opened the Viceroy Washington DC and Hotel Zena. In 2022, the company is looking to open Viceroy at Ombria Resort in the Algarve, Portugal and Viceroy Bocas Del Toro Panama in 2023.

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