At the beginning of September, the Ruby Group officially entered the Dutch market with the opening of Ruby Emma, the group's first re-flagging project.

The newest design hotel of the Munich-based company, around founder and CEO Michael Struck, has opened in Amsterdam. The property features 291 rooms spread across 18 floors with a total area of 24,230 sqm².

Guests can choose from six room categories at Ruby Emma: the friendly COSY Room, MATE Rooms with twin beds, LOVELY Rooms for weekends for two, WOW Rooms, and the spacious LOFT Rooms with bathtub. For longer stays, the Ruby Emma also offers RESIDENT Rooms, with a living area and separate bedrooms on approx.

The hotel's public areas have been completely re-designed. The interior design tells the story of the location's pioneering role in energy production and use in Amsterdam, since ships first sailed along the Amstel. Ruby's signature style is also evident in this project, through the use of vintage furniture.

For the first time, Ruby integrates its “Workspaces” into the hotel under the same roof, across three floors and with 138 workstations. The offer includes private offices for six to 24 people as well as fixed or flex desks, all of which can be rented with flexible terms and short notice periods. In addition, individually designed meeting rooms for six to 70 people are available for brainstorming, presentations or team meetings.

Ruby Emma is part of the urban sustainability initiative of the city of Amsterdam. With its sustainable construction and energy efficiency systems, the building, which was the first in Europe to be LEED Platinum certified in 2018, fits perfectly into its surroundings.

Ruby Emma's Hotel Manager, Hermen Nijhuis, was born in the Netherlands and brings more than 10 years of experience in the hospitality industry. Previously, he worked for Conscious Hotels, Room Mate Hotels and Stayokay Amsterdam Oost, among others.

There are already a few hotels in the up-and-coming Amstelkwarier, but so far no real lifestyle hotel. The special sustainability of the building, which has won several awards for its innovative building technology, and the typical Ruby vibe make Ruby Emma a place full of positive energy.

Hermen Nijhuis, General Manager of Ruby Emma Hotel