Expected in 2023, The Cloud 7, a new hotel brand from Kerten Hospitality, is going to be in Europe for the first time.
For this launch, Kerten Hospitality decided to choose Rome. Theo Bortoluzzi, in charge of the development of Kerten Hospitality in Europe, points out: “We are very proud to enter the European market with our innovative concept Cloud7 right through the gates of Italy’s capital”.
One of the signature features of the Cloud 7 hotel resides in its innovative business model, where innovations are meant to be mixed with the past lives of the place. The goal is to create a demanding ecosystem.
Kerten Hospitality put the first Cloud 7 in Europe a few steps from two famous historical sites, namely the Trevi fountain and the Pantheon. In addition, the hotel will in a 2nd century house, belonging to the Santucci family, which is also involved in this property. The owner Ettore Santucci welcomes this project: « Thanks to the collaboration with Kerten Hospitality, which through its concept is developing a sustainable and innovative project with a broad vision, we believe that it is possible to launch a new model of hospitality, Lifestyle Hospitality, aligned an approach that combines present and future.”
A new way to host is considered, based on the respect of the local lifestyle and sustainability.
This immersive aspect in the center of the city brings the Cloud 7 hotel to be part of the roman community, while being an upscale hotel infrastructure. Among other assets, the hotel will provide a rooftop with a view on the historic city center of Rome. The layout planned for the first European Cloud 7 is intended to be innovative. In particular with the integration of shops in the lobby. The idea is to see the hotel lobby as the place for other possible collaborations, whether commercial or conceptual, while respecting the history and authenticity of the place. This concept should promote exchanges between the local community, customers and the hotel.
The structure is developed for a sustainable management, the Cloud 7 therefore protects the environment, the history and the context.
