Marriott celebrates its 1,000th hotel in EMEA with the opening of The Westin London City

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Published on 26/04/22 - Updated on 23/10/24

Weston London City - Photo by Marriott

While celebrating this milestone in its development, Marriott unveils its ambition to add over 200 properties across EMEA in 2022 and 2023.

The opening of The Westin London City marks the debut of the Westin Hotels & Resorts brand in the UK market. In addition to this new property, Marriott also announced that across 2022 and 2023, it expects to add more than 200 properties, which equates to 38,000 rooms, in Europe, Middle East and Africa.

I'm very proud of reaching 1,000 Marriott International hotels across EMEA. This growth milestone is symbolic of our rich history and bright future, and it feels fitting that our 1,000th property is a fantastic Westin in London. Last year alone, we opened nearly 90 properties across EMEA, including brand debuts in destinations such as Ibiza, Reykjavík and Cairo, as well as additional openings in established markets such as London and Dubai. I am excited to further enhance our portfolio, bringing even more unique travel experiences to our guests, and look forward to continuing to drive value for our owners and franchisees through our world-class brands, comprehensive business support systems and our industry-leading loyalty platform, Marriott Bonvoy. 

Satya Anand, President, Marriott International, EMEA

As we emerge from the global pandemic, we continue to see strong owner demand for Marriott's portfolio of 30 trusted hotel brands. With a growing base of global Marriott Bonvoy members who are adapting to changing travel requirements in order to enjoy those all-important breaks away, we believe the future of travel is bright. We look forward to continuing to work with our owners and franchisees to develop more exciting projects in gateway cities, resort areas, and locations where our customers aspire to travel. 

Jerome Briet, Chief Development Officer, Marriott International, EMEA

Europe

Marriott International's select-service brands, such as AC by Marriott, Moxy Hotels and Courtyard by Marriott, keep spearheading growth across Europe and accounting for more than 50 percent of the company's current signed pipeline of hotels in the region.

Moxy Hotels is slated to add more than 26 additional hotels to its portfolio in the region across 2022 and 2023, with planned openings including the Moxy Liverpool City Centre, Moxy Paris East and Moxy Pompeii.

Set to make its European debut in 2023, Fairfield by Marriott is expected to see two hotels open next year : the Fairfield by Marriott Badhoevedorp Amsterdam Schiphol Airport and Fairfield by Marriott Copenhagen Nordhavn.

As the extended-stay segment remains extremely resilient in Europe, the group plans to extend its reach with 15 more Residence Inn by Marriott hotels expected to open in city hotspots like Naples, Vienna and Paris across 2022 and 2023.

Conversions continue to be an important driver of rooms growth across Europe, thus they represent approximately 30% of the expected hotel openings in Europe across 2022 and 2023.

Middle East

In the Middle East, luxury hotels and residential properties continue to be in high demand so these segments represent over 20% of the company's signed pipeline units in the region. W Dubai - Mina Seyahi will open its door in April 2022, and the next month the company expects to introduce The Ritz-Carlton brand in Jordan with the opening of The Ritz-Carlton, Amman.

The Kingdom of Saudi Arabia will welcome four new luxury hotels which are expected to open across 2022 and 2023. Planned additions include two luxury hotels at the highly anticipated Red Sea Project including The St. Regis Red Sea Resort. Qatar is also expected to see the addition of four luxury hotels across 2022 and 2023, including the Palais Vendôme, a Luxury Collection Hotel, Doha and The Doha EDITION.

Marriott also plans to add four more branded residential projects in the Middle East across 2022 and 2023, including The Residences at The St. Regis Marsa Arabia Island, The Pearl Qatar, as the branded residential sector is booming in this region.

Africa

The recent signing of the JW Marriott Masai Mara Lodge in Kenya is expected to mark the brand's debut in the country and in the luxury safari space, strengthening the presence of the group among the African continent.

Marriott expects to open more than 20 hotels in Africa across 2022 and 2023. Among these are six Protea Hotels by Marriott properties, including the 200-room Protea Hotel by Marriott Accra Kotoka Airport in Ghana and Protea Hotel Fire & Ice! by Marriott Polokwane in South Africa.

The expected openings across the region also include five Four Points by Sheraton hotels, marking the brand's debut in Rwanda with the Four Points by Sheraton Kigali and the brand's expansion in Nigeria with the addition of Four Points by Sheraton Ikot Ekpene.

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