Kerten Hospitality has strong ambition regarding its worldwide expansion, and announces one new opening a month between now and the end of 2022.
Following the opening of The House Hotel Old Tbilisi in July this year, mixed-use ESG-focused lifestyle operator Kerten Hospitality is ramping up development, with more than 40 purpose-driven projects across 12 brand concepts in Europe, Middle East, North Africa and the CIS region.
A robust pipeline-with-a-purpose that puts the brand’s strong commitment to ESG and responsible community-based business practices in the spotlight. Indeed, every opening aims to have a long-term positive impact on the community in which it operates.
Kerten Hospitality’s ambitious pipeline of upcoming projects spans ten openings in the next eight months, with ten additional signings in progress and a total of more than 45 projects in development.
Upcoming openings include hotels in Rome, Kuwait and AlUla which will be closely followed by a new opening in Marrakech later this year. The brand’s mixed-use developments focus on connecting travellers and residents, with collaborations and own-brand projects in the food and beverage, entertainment, art and wellness spheres. Kerten Hospitality’s diverse range of brands currently includes:
- The House Hotels: laid-back luxury properties in prime locations that marry cultural elements with classic and contemporary styles, offering tailored destination experiences that connect to the community.
- Cloud 7 Hotels: A young-at-heart lifestyle brand that focuses on punchy, colourful design, and shakes up the concept of what it means to be a hotel. Deskless check-in, lobbies that function as social hubs, healthy grab-and-go food, and boutiques selling locally made products.
- The House and Cloud7 Residences: Both The House and Cloud7 brands incorporate residences and serviced apartments for short- or long-term stays, connecting guests to the local community with communal spaces, brand collaborations and buzzing dining venues.
- Nakhati: Just opened in August in Riyadh, Nakhati, meaning “my flavour” in Arabic, is Kerten Hospitality’s purpose-driven premium gelato brand. It offers fledgling Saudi entrepreneurs the opportunity to launch their own franchises with access to initial funding.
- Ouspace: it brings a collaborative working space environment to each of Kerten Hospitality’s residential developments, replacing the traditional meeting rooms and business centres of the past with a future-looking solution.
As we ramp up our developments, we’re creating jobs in each destination we enter, proactively hiring locally and creating opportunities for those looking for career development. We’re also supporting businesses by purchasing locally wherever possible,” she says. “More developers are seeking to connect with operators to look jointly at creating something that brings not only a long-term ROI, but that also connects to the neighbourhood through mixed-use projects that drive year-round footfall. At Kerten Hospitality, we’re in the perfect position to drive forward more of these projects with a purpose.
Marloes Knippenberg, CEO of Kerten Hospitality
